What Is Funnel Hacking?
Funnel Hacking is a term that describes the procedure for researching online sales funnels used by your competitors and using the acquired knowledge in your own sales funnels to make them more effective.
- Funnel Hacking is a term that describes the procedure for researching online sales funnels used by your competitors and using the acquired knowledge in your own sales funnels to make them more effective.
- Funnel Hacking Step 1 – Defining Your Ideal Sales Funnel.
- Funnel Hacking Step 2 – Finding Your Ideal Sales Funnel.
- Funnel Hacking Step 3 – Analyze All Elements.
- Funnel Hacking Step 4 – Analyze The Traffic Sources.
- Funnel Hacking Step 5 – Actions To Take.
- Funnel Hacking Step 6 – Features To Analyze.
- Funnel Hacking Step 7 – Sales Funnel Sequences Analyzed.
- Funnel Hacking Step 8 – Final Implementation
After all, the quickest way to succeed in this world is by modeling what already works.
For more information about what is a sales funnel system click here.
Here’s another answer to the “What Is Funnel Hacking” question as defined by Russell Brunson, founder & CEO of Clickfunnels :
“Funnel Hacking is a process of strategic sales research and competition marketing process that you can use to model and test your own sales and marketing processes.”
We are talking about competitors’ marketing and sales processes and reverse-engineering what they’re up to give you helpful
information about what is working well and what you can implement in your own funnel system.
Hacking funnels is a skill and an excellent tool that allows you to use all the tests and experiments your competitors have already done. All you need to do is apply it to your funnels, saving you a lot of time and money.
With that in mind, here’s a step-by-step guide to funnel hacking paths:
Funnel Hacking Step 1 – Defining Your Ideal Sales Funnel.
Before you start hacking funnels, it’s essential to have a clear vision of your end goal.
Are you trying to build a funnel to generate leads, sell a physical or digital product, sell a service, or schedule meetings?
Funnel Hacking Step 2 – Finding Your Ideal Sales Funnel.
Based on your defined goals, find funnels in your niche that are successful and worth hacking.
Analyze Facebook Ads Libraries and other social platforms, pay attention to Google ads, check your competitors’ YouTube video descriptions to find high conversion funnels.
Funnel Hacking Step 3 – Analyze All Elements.
Please go through the funnel which you investigate and carefully dissect each of its components.
Take full-page screenshots, note the headlines, images, buttons, wording, colors, tabs, links, just everything related to user experience.
Analyze Sales Pages, Thank You Pages, Upsells/Downsells Pages.
If the funnel has videos, you can download them for further analysis.
Also, keep in mind that going through a funnel and buying a product is the heart of funnel hacking.
Funnel Hacking Step 4 – Analyze The Traffic Sources.
It doesn’t matter how great is the funnel you created, if you can’t drive traffic, you’re not going to make sales.
The top-earning funnels are so successful because they are rock-solid, and they know how to find and connect with their audience.
With that being said, there are a lot of great tools out therefor researching your competitors, including Ahrefs, SimilarWeb, SEMRush, Moz, and SpyFu.
Funnel Hacking Step 5 – Actions To Take.
Join their email list. See if they use lead magnets to get people to subscribe. For example, do they use ebooks, quizzes, checklists?
Take screenshots of the pop-ups and opt-in pages your competitors use to get people to subscribe.
Once you’re on their email list, take notes of:
- How long their email sequences are?
- What type of emails do they send, and how often?
- Whenever they sell something, do they link directly to a sales page or a bonus page first?
Funnel Hacking Step 6 – Features To Analyze.
What to look for when analyzing a given funnel?
Your goal is to model the flow of the sales funnel.
If the funnel you’re hacking has a sales letter followed by an upsell page, followed by a thank-you page, then you should have a sales letter followed by an upsell and followed by a thank-you page as well.
You also want to model page layouts as well as design.
If the funnel has a logo in the top right corner, you should have a logo in the top right corner, etc.
Funnel Hacking Step 7 – Sales Funnel Sequences Analyzed.
After you hack a handful of successful funnels, you’re going to notice elements and patterns that show up in every single high-converting funnel.
They might have a specific layout for their sales pages, or they might like using sales videos.
You might also notice that they have a similar order to their funnel pages.
All of this is excellent stuff to model.
Funnel Hacking Step 8 – Final Implementation
Adapt funnels to your own product.
The final step in your funnel hacking journey is to adapt your
competitor’s funnels to your own brand, product, and audience.
Funnel Hacking – Conclusion
Funnel hacking is not copying your competitor’s funnels, ripping off your competitor’s hard work, or using shady marketing tactics.
If you thought you would duplicate your competitor’s funnels and watch the sales roll in, you are wrong.
Funnel hacking is a skill that takes a while to perfect, and it’s still hard work, but the benefits are highly rewarding.
Funnel hacking is one of the essential skills in the marketing business.
It allows you to leverage all of the split testings that your competitors have done and applied them to your funnels.
Why start from ground zero when you can use your competitor’s funnels as a launching pad?
Some benefits include:
- Saving big on time and split testing.
- Saving big money on optimizing.
- Maximizing profits faster.
- Finding weak points in your competitor’s strategies and capitalize on them.
- Understanding your target niche better.
Funnel hacking is a massive shortcut to growing your business.