What is a Facebook Sales Funnel?

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Do you know what separates the most successful brands on Facebook from those who claim that it “doesn’t work?“ They have a proper Facebook sales funnel in place.

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Despite the passage of years, Facebook is still an attractive place to do business. It provides a free resource that helps businesses connect with their potential customers and expand their online audience.

Advertising your brand on Facebook can be beneficial to your business, and the platform offers various options for this. You can increase engagement, make more people aware of your brand, and increase traffic to your website if you use the right strategies.

Your intention should be to define your goals and look for ways to achieve them using the Facebook sales funnel.

A properly constructed and configured Facebook sales funnel is essential here.

What is a Facebook Sales Funnel?

Facebook is the largest social media platform out there, with over 2.5 billion monthly active users.
This makes it a great place to reach a massive chunk of your target audience.

A Facebook Sales Funnel is a process designed to capture users’ interest and nurture them until they’re ready to purchase your product or service.

 You can achieve this with the right messages that appeal to your audience. It is essential to understand the different stages of the Facebook sales funnel so that you can bring your prospects closer to conversion.

Some advertisers are discouraged when they try to promote their products on Facebook as they get high engagement but less conversion. Instead of blaming Facebook for it, they should revise their approach and try to improve it.

Potential customers may not convert because it is difficult for you to sell your products before they are entirely on board to purchase them.

The cold audience rarely buys right away because they lack motivation and better knowledge of your product.
So it would be best if you thought about ways to get them through the Facebook sales funnel. It can help meet your advertising needs.

Let’s have a closer look at the steps to follow when creating a Facebook sales funnel.

Step 1 – Create segmented content.

Start by creating engaging content on Facebook. To reach different audience segments, you need to have various forms of content.

Your content must be varied because your target audience is a group of people at different levels of the purchasing process so that various forms of communication can reach them.

Consider using elements like blog posts, infographics, videos, or e-books.

Prepare webinars depending on the product offered.

Regardless of the chosen form, make sure that the content you create is not only attractive and engaging but, above all, of high quality.

Step 2 – First, deliver the content to a “warm audience.”

A warm audience refers to those exposed to your product who have expressed at least some level of interest in your product.

Most of your Facebook fans or your website’s retargeting list can make up a warm audience.

Pay attention to the engagement levels to determine which content leads to the most purchases.

Take time to analyze the data to evaluate performance. Chances are you will get a better response from a warm audience than from a cold audience.

Step 3 – targeting “similar audiences.”

Creating a Similar Audience is a Facebook mechanism to reach new people potentially interested in your business because they are similar to your best existing customers.

These are the people you want to target with your ads.

They behave the same as visitors to your website or Facebook page. While your similar audience may be cold, you can warm them up quickly and make them part of your prospects.

Targeting these audiences can increase engagement and increase your chances of increasing conversions.

Step 4 – Promote Your Best Content.

Present content that resonates with a warm audience to a cold audience. If you’ve been engaging the most with a warm audience when publishing a blog or video post, you should use the same content on your cold audience.

In the ideal scenario, you could drive a significant portion of your cold audience deeper into your Facebook sales funnel to make them part of your warm audience.
At this stage, they should know your brand and show some degree of interest in your product.

 At this stage, they should know your brand and show some degree of interest in your product.

Step 5 – Effective remarketing.

While the cold audience may have started to get to know your brand, you can’t expect them to start buying your product immediately. Advertising on Facebook can take much effort, and you need to remarket effectively.

Try exposing your brand to a cold audience several times to bring it closer to the purchase. Facebook sales funnel can help you remarketing effectively.

Step 6 – Using the Facebook pixel.

Facebook Pixel is a very powerful analytical tool that allows you to measure your ads’ effectiveness by understanding the actions taken by users on your site.

You can use this feature for remarketing and helping visitors purchase your product. The Facebook pixel makes your ads reach the right people.

If you don’t know how to create a Facebook pixel, follow the given instructions: How to install Facebook pixel.

Step 7 – Use video as a remarketing tool.

You can use several remarketing techniques; video is one of the more effective; it can help you convince your audience to your product. Your object should be to lead your customers further down the Facebook sales funnel.

After potential customers are somewhat familiar with your brand, you should try to establish a deeper relationship with them.
Try to get them to check your website’s landing page.

At this stage, do not try to hard-sell, instead give them more information, showing the benefits of your product and encouraging them to learn more about your brand.

Once they reach the landing page, you can continue remarketing by encouraging them to subscribe in exchange for something.

Offer a free book or a free trial to customers who sign up.

As long as your offer is solid, those who may not have converted at this point may be forced to do so as everyone likes free stuff.

After receiving their email details, you can continue to communicate with them on a more personal level until they are ready to make a purchase.

Step 8 – Remarketing again.

There’s a good chance you’ll be making a few conversions at this point. But what to do to convince those undecided?

The right way is to create another remarketing ad to reach out to non-converters and encourage them to subscribe to your email list.

At this point, you need to warm them up by explaining the full benefits of your product. Describe the features of your product/service and explain how it can help to solve their problem. 

Potentially, you will get rid of any doubts they may have about your brand.

Encourage sign up at your email list by offering some lead magnet. It could be an e-book, checklist, maybe a free short video course?

From there, you have them on your email list so you can warm them up even more until they’re ready to buy.

Step 10 – Hard Sale

The last step of the Facebook sales funnel is a hard sell.

Focus on people who used your free trial, downloaded your eBook, course, etc. but never made a purchase.

Create a personalized video ad for them to help you sell. In the video, thank the recipient for the action he has taken and assure him of his full support.

Then decide to hard sell with a clear sales message as to why they should buy.

At this point, your audience has in-depth knowledge of your brand.

They are prepared and ready to buy.

Conclusion

Facebook is one of the best platforms for exposing your brand and can be a quite effective tool in increasing your sales.

The Facebook sales funnel enables this to move your prospects deeper as they gain more knowledge about your product in different stages.

But to do that, you first need to get to know the mechanisms involved in reaching the average Facebook user.

When you create a Facebook sales funnel, you can guide potential customers through the buying process step by step and provide them with all the information they need to make an informed purchasing decision.

For more general info on sales funnels, click here.