Getresponse vs Mailchimp

GetResponse Vs. MailChimp – Clash of the Email Marketing Titans

getresponse vs mailchimp

Getresponse vs Mailchimp:  We compare two popular email marketing platforms that allow you to:

  • create a mailing list and capture email addresses onto it
  • design e-newsletters that you can send to contacts from your lists
  • automate your emails to using Autoresponders
  • monitor statistics related to your email marketing such as open rates, click-throughs, forwards, etc.

For more than ten years, GetResponse specialized more in email marketing, but over the past couple of years, Getresponse has emerged into more of an all-in-one marketing solution.
As such, it now has some features that are not to be found in Mailchimp, namely:

  • webinars
  • built-in e-commerce features
  • conversion funnels.

Mailchimp increasingly also aims to be an all-in-one solution that offers selling / CRM functionality and has changed its pricing model accordingly.

Getresponse vs Mailchimp features comparison

1. Ease of Use

GetResponse and MailChimp do an excellent job of using them.
Both systems offer easy navigation thanks to the orderly layout and menu structures and a few minor caveats that would not affect most users. Both have a simple drag-and-reduce editor with minimal hassle.

However, if we wanted to pick one, I’d probably say MailChimp is a bit easier to use. The GetResponse editor can be a bit of a hassle with some specific tasks.

2. Template Design and Flexibility

When it comes to project templates, GetResponse has a lot to choose from.

Most of them are also responsive, which makes them look great on smaller devices.
However, some of their styles are a bit dated.

When adding columns, we discovered many minor issues with theme universality, but these weren’t irreversible issues.

getresponse vs mailchimp

MailChimp email themes are generally much more modern and also provide quite a lot of options.
So that’s a plus over GetResponse.
They differentiate the drag-and-reduce themes and the classic design templates, with only the former being responsive.

mailchimp vs getresponse

In our eyes, MailChimp is the winner of this round, but only by the nose.

3. Automation

When it comes to Getresponse vs Mailchimp comparison Automation is an important factor.

Both newsletter services use advertising and marketing automation.
Preferably, this permits you to develop processes based on activities, such as email clicks, as well as opens.
MailChimp supplies a couple of triggers: for instance, sending out emails after somebody subscribes, abandons a cart in your store, or perhaps if somebody sees a particular LINK on your site.

GetResponse likewise supplies very comparable options, with the enhancement of a visual operations view, lead scoring, and identifying function.
The last is very beneficial to send out interest-based e-newsletters.

The significant distinction in between both, as briefly stated above, is within the format.

GetResponse’s process displays an appealing network of connections and also activates.
This allows you to drag attaching lines to various other activities effortlessly.
It makes perfect sense to customers as it’s developed in such a way that it’s easy to comply.

On the other hand, MailChimp’s Automation is shown as a completely dry listing of triggers, without a sense of flow, or link to others.
It would be best if you likewise dug around to locate these options, making it extremely unintuitive.

GetResponse wins this round certainly!

4. List Management

When it comes to moving customers into and out of separate lists smoothly, it can be essential to individual companies.
Of course, this also applies to list segmentation based on specific functions. MailChimp does a good job of basic split methods, allowing you to combine several favorable or unfavorable problems.

However, their problem is that you cannot deal with subscribers on different lists because each one is muted.

On the other hand, GetResponse allows for a much more sophisticated management of checklists. Since checklists are not blocked, you can duplicate contacts to another campaign or move them entirely. Segments are also more personalized as you can include any / all conditions for customers and even groups.

GetResponse easily wins this round due to these factors.

5. Analytics

Both services offer almost everything you need: they allow you to check out comprehensive details about customers that opened or clicked,

the customer’s mail clients used 

  • E-commerce monitoring information.
  • Geo-tracking (where your subscribers are located or at the very least where the email was opened).

MailChimp also offers social media reports, which can be an advantage over GetResponse, depending on your demands.
Yet it’s also a little bit dull if you respect it. Nevertheless, reporting and analysis of both email marketing services are straightforward.

getresponse vs mailchimp

MailChimp would likely take the lead if we were forced to pick one. Nevertheless, this feature is unlikely to make your choice determinative.

6. Languages

Occasionally it is needed to have the system offered in numerous languages; it goes without saying. MailChimp, although it has support provided in Spanish, is totally in English.

While GetResponse is offered in as numerous as 17 languages, a clear champion this round. Just one objection: some translations can be better.

7. Spam and Design Testing

Some email services permit you to examine campaigns for concerns by showing them in different email clients.
These issues can often cause your emails to be guided to the spam folder.

MailChimp offers to check the task with a 3rd party service and an additional fee unless you sign up for their higher plan.
Regrettably, they don’t provide spam testing in any way.

GetResponse ratings the full number of factors this round as it provides both in its regular plans.
Layout/ Inbox screening is supplied so you can see how your email will look in different customers and internet browsers.

Additionally, in the last action of the campaign, you will undoubtedly obtain a spam examination rating of 5. The lower the much better.

8. Registration Forms

You’d marvel just how beneficial the right arrangement for the registration form can be.
Nonetheless, some e-newsletter services still do not have it.
Nevertheless, both MailChimp and also GetResponse supply a pretty nice selection of choices, simply in slightly different layouts.

MailChimp has a beautiful, tidy area that allows you to create a pop-up or straightforward types. Nevertheless, in the beginning, it can be challenging to find where the registration types are hiding.

GetResponse has a convenient wizard for your types, with loads of templates to choose from and much easier to find.
Nonetheless, to discover new form designs, such as pop-ups, you have to check out checklist building “applications.” HTML is also offered on both systems as you can integrate it with your solutions and sites in many means.

Because of the large number of templates and added application options , GetResponse wins this round.

9. Support

Both platforms provide a great deal of expert knowledge when it comes to supporting.
GetResponse is more challenging to navigate, opening a lot of unnecessary tabs.

They both use email and live chat, although chat is only offered on MailChimp’s premium plans. Again, their solutions can sometimes be a bit slow compared to other e-newsletter devices.

Mailchimp better scores some points in this field.

10. Extras

MailChimp does have many integrations, evidently over 400 and also, while GetResponse also supplies integrations, they can not match the number provided by MailChimp.

GetResponse does hit back hard and fast with their extras, though.
They both offer a touchdown page editor, allowing you to produce touchdown web pages for event enrollments or perhaps exact product details web pages.

Nonetheless, only GetResponse enables you to develop A/B tests with your landing pages.
As a final nail in the coffin for MailChimp in this round,

GetResponse likewise provides webinar organizing functions. Relying on your business, this could be a great add-on.

For these factors, GetResponse wins this round very clearly.

11. Deliverability

Do your newsletters wind up in your readers’ inboxes? 

In the email marketing world, deliverability is strictly connected with reputation. The better reputation, the better deliverability is.

Deliverability depends on many factors, including your messages’ content. That’s why the deliverability rate could vary for each mailing. 

Because of that, it isn’t easy to precisely estimate the deliverability rate. Both platforms show a mid-level performance, about 84% (although Mailchimp proved slightly better)

Both Getresponse and Mailchimp follow all the industry’s best practices to ensure deliverability.

You may even want to look in other places if deliverability is most vital to you. Currently, ActiveCampaign, as well as Sendinblue, appear to have a benefit in this field.

12. Send Limits

In May 2019, Mailchimp introduced monthly limits on the number of e-newsletters you can send to your letters.

These vary depending on the number of subscribers you have on your list, and the limits range from 10,000 to 3 million.

Many users will never exceed these limits, but if you use autoresponders extensively or send out many e-newsletters, this can happen, especially if you are on one of the cheaper plans.

So it’s an instant win for Getresponse as all its plans allow you to send unlimited emails per month – even those for beginners. This is a much better value for money.

13. Integrations

Mailchimp has many integrations, but it’s not easy to define them. GetResponse doesn’t have that many integrations, but they do have all the most popular

With over 400 integrations available, SMBs will find the many Mailchimp integrations they are looking for, including Magento, Shopify, and WooCommerce.

The problem is that the traceability options are virtually non-existent.
So if you want a particular integration you’ve heard of elsewhere, MailChimp likely has it.
If you have a problem and are looking for a solution, MailChimp won’t help you find it.

GetResponse doesn’t have as extensive integration library as Mailchimp. However, companies will have no problem finding the most important ones widely used, such as WordPress, SalesForce, Joomla, etc.

getresponse vs mailchimp

14. Pricing

Both Getresponse, as well as Mailchimp, provide very competitive prices.

Mailchimp supplies a complimentary plan for life, nevertheless.
The plan, however, is limited to 2,000 clients and 10,000 emails per month.
Also, it doesn’t provide some advanced attributes (like Automation).
Nevertheless, it’s excellent for a starter and adding a fair means to experiment with a solution to see if it fits.

mailchimp vs getresponse

GetResponse doesn’t have a free choice.
Their rates start at $ 15/ month for only 1,000 consumers (a free test is offered).
You require to choose a more effective strategy to capitalize on pro features such as webinars and extra marketing automation functions.

Nonetheless, if you bring in higher clients, MailChimp’s expenses outweigh GetResponse, so the last becomes a far better deal.

getresponse vs mailchimp

GetResponse vs Mailchimp: The Final Thoughts

GetResponse overcomes MailChimp for 8 of the 14 rounds here. By our standards, it is the clear winner.

We favor the Getresponse automation workflow to Mailchimp’s more template-driven method, as I have found it to be a lot more flexible to make use of. Indeed, it’s a case of what works best for you.

They offer a tasty variety of features for a pretty good price – particularly when it gets up to the higher subscriber numbers. 

If you are looking for a free, easy to use service, though, you can always give MailChimp a try too.

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