Why is email marketing so important to your business?
- Email helps you build trust with your customers and achieve higher customer retention rates.
- A study by McKinsey & Company revealed that email is a significantly more effective way to acquire customers than social media.
- According to the HubSpot report, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.
- Email helps you create brand awareness and help improve lead generation and sales conversion rates.
Email marketing is an excellent way to make your brand stand out from competitors and strengthen customer loyalty.
According to research by the Radicati Group, Inc., the average business sends over 100 individual emails per day.
That’s almost one email every hour!
When those emails are not targeted and personalized, they can harm your business. You might miss out on new opportunities or annoy your customers. Having a strong email marketing strategy will help you connect with your audience personally and increase sales.
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